As a Graphic Artist one of my favorite quotes is from the famed designer, Lindon Leader (creator of the FedEx, Ryder Trucks & Disney Land Hotel logos among many others). He said, “I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Benchmarking off of this design theory, the infographic below highlights the concept of “simplicity and clarity.”
Designs for consideration
Following the above steps have led theFUZE to create some great designs for many sectors and clients. A notable mention is a focus on foodservice Manufacturers, Operators, and Dealers.